EXPERIENCE / STRATEGY THROUGH EXECUTION

The Experience
Behind The Impact.

A growth strategy has to work all the way from discovery to the sale. The founder’s experience spans organic search, Google Ads, Facebook and Instagram campaigns, email, and direct sales execution.

Founder / Career ExperienceSelected work from the founder’s career, including work completed before this business.

SELECTED PROJECT RESULTS

Different Businesses.
Measurable Outcomes.

Anonymous examples from the founder’s work across organic search, Google and Facebook advertising, and conversion. Each case identifies the reported result and its measurement context.

Google & Facebook Ads / Lead generation$141,666

Average monthly revenue from Google and Facebook ads

Paid Attention. Real Business.

$17,083 monthly investment · 729% annual marketing ROI

Read the case study SEO / High-end service business$195,000

New recurring monthly revenue from SEO

Search Visibility. Commercial Impact.

$35,000 monthly investment · 457% monthly marketing ROI

Read the case study Facebook Ads / E-commerce$90,450

Reported monthly revenue from Facebook ads

A Funnel Ready To Scale.

Funnel ready to scale after 45 days

Read the case study SEO & Conversion / E-commerce3.5%

Reported conversion rate, up from 0.4%

Make The Visit Count.

During the first 10 months of SEO management

Read the case study SEO / Law firm$110,000

Reported new monthly revenue from SEO

Search With A Commercial Outcome.

$24,000 reported investment

Read the case study SEO & Google Ads / Supplement e-commerce$2.19

Google Ads CPA, down from $10.26

More Efficient Acquisition.

78.7% lower CPA · Organic traffic above 31,000 per month by month six

Read the case study SEO & Facebook Ads / Online retail20×+

Monthly organic visitors in eight months

From Discovery To A Bigger Basket.

3,000 → over 60,000 · Over $85,000 from Facebook ads within 45 days

Read the case study SEO / Online supplements$140,000

New monthly revenue from SEO

Search That Adds Monthly Revenue.

Reached within three months · $18,000 reported investment

Read the case study Paid advertising / Home remodeling$1.4M

Reported revenue in three months

Advertising That Became Remodeling Revenue.

$8,000 reported advertising investment

Read the case study Paid advertising / Regional construction$118,500

Reported advertising revenue in under three months

Demand With A Revenue Result.

$4,800 reported investment

Read the case study Paid advertising / Local services$107,000

Reported advertising revenue in under four months

Local Demand. Measured In Revenue.

Less than $6,000 reported investment

Read the case study SEO / Supplement e-commerce$85,000

Reported new monthly revenue from SEO

Organic Search With Monthly Revenue.

$17,000 reported SEO investment

Read the case study Marketing campaign / RV retail$166,000

Reported revenue by month three

A Revenue Milestone By Month Three.

RV center · Channel and investment not specified

Read the case study

SALES EXECUTION / ADDITIONAL CASE STUDY

Same Offer.
A Different Result.

Taking over a stalled sales role and running the process directly.

Read the sales turnaround

Starting point$9,200
Within three weeks$54,000
The following month$73,000

Reported monthly production, from the founder’s account of the engagement.

HANDS-ON CHANNEL EXPERIENCE

The Work Behind
The Channels.

Selected work and approaches from the founder’s career, based on his account of the projects.

01 / SEO & Conversion

Make Organic Search A Revenue Channel.

E-commerce catalogs & content-heavy businesses

The Work

The founder’s experience includes building the technical foundation, developing pages around valuable search terms, and improving the path from discovery to purchase. Conversion was part of the SEO work, alongside visibility and authority.

Experience reported

Across catalog and content-heavy projects, The founder reports that organic search grew from a supporting channel into a primary revenue line within 10–12 months.

Why It Matters

The goal is to connect the terms buyers use with pages that help them choose and act.

02 / Google Ads

Connect Search Intent To Booked Work.

Contractors, home services & high-ticket local businesses

The Work

The founder has built paid-search accounts for home-service and high-ticket local businesses. His approach connects campaign structure, search-term exclusions, landing pages, and call tracking so decisions can be tied to inquiries and booked work.

Operating approach

Establish a path to break-even, identify the ad groups producing appointments, and use that evidence to decide where to increase spend.

Why It Matters

The question is which searches produce a worthwhile customer—and what it costs to win that work.

03 / Meta / Facebook & Instagram

Give Attention Somewhere To Go.

Direct-to-cart campaigns & lead-generation funnels

The Work

The founder has built direct-to-cart and lead-generation funnels for Meta traffic. The work brings the offer, creative, audience, and destination together, then tests how they perform with people encountering the business for the first time.

Operating approach

Use an initial test window to understand campaign economics. Increase spend on combinations that demonstrate a return and refine the parts that do not.

Why It Matters

A compelling ad needs an equally clear next step, with the economics to support continued investment.

04 / Email & Lifecycle

Build More Value Into The Follow-Up.

Email sequences & platform rebuilds

The Work

The founder’s work includes email-sequence and platform rebuilds, connecting the follow-up process with the commercial purpose of the campaign.

Experience reported

The founder reports increases in monthly email revenue within a single cycle following this work.

Why It Matters

Customer communication deserves the same attention to execution and revenue as customer acquisition.

A BUSINESS VIEW OF MARKETING

Connect The Work.
Measure What Matters.

The founder’s experience spans home services, e-commerce catalogs, B2B, and manufacturing. The common thread is connecting marketing decisions with the economics of acquiring a customer.

The working scorecard brings spend, leads, close rate, revenue, and cost per booked job into the same conversation.

Discuss Your Growth Strategy

The ExperienceBehind The Impact.

Different Businesses.Measurable Outcomes.

Paid Attention. Real Business.

Search Visibility. Commercial Impact.

A Funnel Ready To Scale.

Make The Visit Count.

Search With A Commercial Outcome.

More Efficient Acquisition.

From Discovery To A Bigger Basket.

Search That Adds Monthly Revenue.

Advertising That Became Remodeling Revenue.

Demand With A Revenue Result.

Local Demand. Measured In Revenue.

Organic Search With Monthly Revenue.

A Revenue Milestone By Month Three.

Same Offer.A Different Result.

The Work BehindThe Channels.

Make Organic Search A Revenue Channel.

The Work

Why It Matters

Connect Search Intent To Booked Work.

The Work

Why It Matters

Give Attention Somewhere To Go.

The Work

Why It Matters

Build More Value Into The Follow-Up.

The Work

Why It Matters

Connect The Work.Measure What Matters.

Your Goals.A Clearer Next Step.

The Experience
Behind The Impact.

Different Businesses.
Measurable Outcomes.

Same Offer.
A Different Result.

The Work Behind
The Channels.

Connect The Work.
Measure What Matters.

Your Goals.
A Clearer Next Step.